When talking about B2B leads, it’s necessary to focus on the person and not on the company. If you manage to get to the right place, this lead will be in charge of speaking well about your product. But how do you make the right person fall in love?
Whether you have an internal marketing department or not, a B2B marketing agency can be a great solution to increase your sales and the visibility of your business. Here, we’ll be talking about some of the benefits of hiring a Marketing Agency specialized in B2B. Certainly, not every CEO is thinking about how great …
Marketers should be constantly working towards an ultimate goal. When talking about metrics in marketing to keep an eye or measure on your team, we have to mention indicators that impact not only this area but the company in general, especially its directors, who need to be responsible for the long-term outcomes. Here are some metrics to keep track.
The coronavirus arrived and with it, the boom in digital commerce – which was already on the rise – took a historic leap. Most growth opportunities are clear for entrepreneurs who manage to survive the financial effects of the pandemic and transition to digital businesses. These are 8 digital business opportunities in Latin America detected by the IDB.