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Some of the main advantages of having a Commercial Partner in your strategy to the Market Entry in Latam of your B2B Company.

Optimize your investment of time, money and effort in the right strategies when carrying out a B2B Market Expansion in Latin America.

Launching a product requires significant planning, without it your product may not meet the expectations of your potential buyers. Here are some key and essential steps to consider to create a successful marketing plan to launch your products.

When talking about B2B leads, it’s necessary to focus on the person and not on the company. If you manage to get to the right place, this lead will be in charge of speaking well about your product. But how do you make the right person fall in love?

Learn why Data-Driven sales perform and convert much more than traditional sales strategies. Also, why it is important to know and monitor your prospect’s activities and how to implement a suitable model in your B2B company.

  Whether you have an internal marketing department or not, a B2B marketing agency can be a great solution to increase your sales and the visibility of your business. Here, we’ll be talking about some of the benefits of hiring a Marketing Agency specialized in B2B. Certainly, not every CEO is thinking about how great …

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Coming up with a marketing strategy for a B2B Company can be difficult since there are many variables involved, but it is understood that it should be considered as a priority in order to grow. That’s where Inbound Marketing comes in handy.

One headache for many B2B companies is how to structure their marketing department. The truth is, there is no concrete answer to this dilemma, here we explain the options you have to build the best team your company can have.

Marketers should be constantly working towards an ultimate goal. When talking about metrics in marketing to keep an eye or measure on your team, we have to mention indicators that impact not only this area but the company in general, especially its directors, who need to be responsible for the long-term outcomes. Here are some metrics to keep track.

The coronavirus arrived and with it, the boom in digital commerce – which was already on the rise – took a historic leap. Most growth opportunities are clear for entrepreneurs who manage to survive the financial effects of the pandemic and transition to digital businesses. These are 8 digital business opportunities in Latin America detected by the IDB.