Coming up with a marketing strategy for a B2B Company can be difficult since there are many variables involved, but it is understood that it should be considered as a priority in order to grow. That’s where Inbound Marketing comes in handy.
One headache for many B2B companies is how to structure their marketing department. The truth is, there is no concrete answer to this dilemma, here we explain the options you have to build the best team your company can have.
Marketers should be constantly working towards an ultimate goal. When talking about metrics in marketing to keep an eye or measure on your team, we have to mention indicators that impact not only this area but the company in general, especially its directors, who need to be responsible for the long-term outcomes. Here are some metrics to keep track.
The coronavirus arrived and with it, the boom in digital commerce – which was already on the rise – took a historic leap. Most growth opportunities are clear for entrepreneurs who manage to survive the financial effects of the pandemic and transition to digital businesses. These are 8 digital business opportunities in Latin America detected by the IDB.
B2B digital experiences are going to have the greatest influence on the long-term success of companies, it is important that companies work to optimize and refine their online presence. But what makes a great B2B user experience? Here we show you some insights to work on.
Customer experience needs are changing rapidly these days, with social media, analytics, and new devices and technologies redesigning the landscape. Here we break-up 8 techniques you should include in your strategy to manage your customers’ experiences like a boss.
If you are asking yourself why you need a good SEO strategy for B2B companies, how to prepare them, and propose a good one? Here we share the main points needed to build yours.
The “Stay home” era can be boring, sad, and demotivating, especially for companies who are used to the day to day rush and adrenaline of dealing with customers, clients, and business-related issues. During the lockdown, we might feel paralyzed in many ways. While we are locked up in our homes during the COVID-19 crisis, it …
How to keep your business running during and after lockdown Read More »
COVID-19 is shaping Latin America’s market in different ways. How can companies adapt to these changes and take advantage of the business opportunities arising?
Learn how to increase the Return of Investment -ROI- from your Digital Marketing Campaigns with these tips for B2B Companies!