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Blog
Gabriel Uzcategui

How to Do an Exceptional Product Launch Marketing Plan

Launching a product requires significant planning, without it your product may not meet the expectations of your potential buyers. Here are some key and essential steps to consider to create a successful marketing plan to launch your products.

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Blog
Gabriel Uzcategui

How Your B2B Company Can Generate More Leads Than Ever

When talking about B2B leads, it’s necessary to focus on the person and not on the company. If you manage to get to the right place, this lead will be in charge of speaking well about your product. But how do you make the right person fall in love?

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hiring a marketing agency b2b
Blog
César Roca

Benefits of hiring a Marketing Agency for your B2B Company

  Whether you have an internal marketing department or not, a B2B marketing agency can be a great solution to increase your sales and the visibility of your business. Here, we’ll be talking about some of the benefits of hiring a Marketing Agency specialized in B2B. Certainly, not every CEO is thinking about how great

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inbound for b2b companies
Blog
César Roca

Inbound Marketing for B2B Companies

Coming up with a marketing strategy for a B2B Company can be difficult since there are many variables involved, but it is understood that it should be considered as a priority in order to grow. That’s where Inbound Marketing comes in handy.

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Meassure marketing team imagen destacada
Blog
César Roca

How to measure your marketing team’s success

Marketers should be constantly working towards an ultimate goal. When talking about metrics in marketing to keep an eye or measure on your team, we have to mention indicators that impact not only this area but the company in general, especially its directors, who need to be responsible for the long-term outcomes. Here are some metrics to keep track.

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B2B Business Blooming featured image
Blog
César Roca

Which businesses are booming in LatinAmerica during COVID-19 Pandemic?

The coronavirus arrived and with it, the boom in digital commerce – which was already on the rise – took a historic leap. Most growth opportunities are clear for entrepreneurs who manage to survive the financial effects of the pandemic and transition to digital businesses. These are 8 digital business opportunities in Latin America detected by the IDB.

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customer experience blog image
Blog
César Roca

How to manage your customer’s experiences Like a Boss

Customer experience needs are changing rapidly these days, with social media, analytics, and new devices and technologies redesigning the landscape. Here we break-up 8 techniques you should include in your strategy to manage your customers’ experiences like a boss. 

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