Marketers should be constantly working towards an ultimate goal. When talking about metrics in marketing to keep an eye or measure on your team, we have to mention indicators that impact not only this area but the company in general, especially its directors, who need to be responsible for the long-term outcomes. Here are some metrics to keep track.
The coronavirus arrived and with it, the boom in digital commerce – which was already on the rise – took a historic leap. Most growth opportunities are clear for entrepreneurs who manage to survive the financial effects of the pandemic and transition to digital businesses. These are 8 digital business opportunities in Latin America detected by the IDB.
B2B digital experiences are going to have the greatest influence on the long-term success of companies, it is important that companies work to optimize and refine their online presence. But what makes a great B2B user experience? Here we show you some insights to work on.
Customer experience needs are changing rapidly these days, with social media, analytics, and new devices and technologies redesigning the landscape. Here we break-up 8 techniques you should include in your strategy to manage your customers’ experiences like a boss.
The “Stay home” era can be boring, sad, and demotivating, especially for companies who are used to the day to day rush and adrenaline of dealing with customers, clients, and business-related issues. During the lockdown, we might feel paralyzed in many ways. While we are locked up in our homes during the COVID-19 crisis, it
Learn how to increase the Return of Investment -ROI- from your Digital Marketing Campaigns with these tips for B2B Companies!
Here are 5 digital marketing strategies that will allow your company to reach more potential customers, build trust in your brand, and improve the relationship you have with your clients.
Check 5 useful tips that will help you boost your B2B Website experience. From showing a clear value proposition and generating useful content to adjusting responsiveness and making your site mobile friendly.